What to do when it’s quiet…

There are down months in the grooming industry. Traditionally in Australia it is May, June and July that are quieter months. A new business may find it difficult to fill appointments in these months.

Below is a list of valuable ways to use this down-time

• If you have an existing business, it is time to get a re-booking system in place

• Make sure to re-book every client who comes through your door

• Offer incentives to regular clients

• Run specials on popular breeds in low months

• Take a holiday or encourage staff to take a break

• Use this time to up-skill. Let your clients know you are closed for a day so you can attend a seminar

• Network with other groomers – you may have a range of complementary skills and be able to work together?

• Deep clean your shop, tools and equipment

• Re-model your shop! There are many budget friendly ways to do this. Painting, reorganising shelving and displays etc

• Update your social media - schedule posts on Facebook - learn how to use Canva - do a Social Media course online

• Spend time at the local park talking to people

• Use the local council; often they have support programs for small business

Always watch your bottom line but do not panic on quiet days. Rather, focus quarter to quarter for a clear picture of how your business is running.

YOU MAY ALSO LIKE