Dog Grooming Events + Industry Calendar

By 4pm the whole salon’s still trying to say ‘PBGV’… and nobody’s quite sure how to groom it.

Have you ever asked a dog to sit, and instead they yawned, began to scratch themselves silly or started sniffing the floor like it contained state secrets?

AI can be useful in the dog grooming world. Just not in the way the internet sometimes suggests. The trick is knowing where it genuinely helps and where it absolutely, quietly, confidently does not!

Nowadays, most terriers are far more likely to be found under a cafe table than in a burrow, navigating chair legs, prams, and the occasional dropped croissant. Truly harrowing work. The coat, however, hasn't changed.

This article looks at what we consistently see across the grooming industry, and what genuinely helps people build skill, confidence, and professional judgement over time.

In any industry, training can only provide so much. Its role is to give you structure, language, and a solid starting point, not to prepare you for every situation you’ll face across a long career.

Yes, we are groomers not feeders, but we should still know that when a slippery slice of avocado falls out of our sandwich, that we need to whip that away faster than a toupee in a hurricane.

One bad grooming experience in your area can change how clients see all groomers. Here’s why it happens and what it means for professionals.

There’s a lot of judgement aimed at “doodle owners” as if they all knowingly signed up for a high-maintenance coat and then chose to ignore it. In reality, many of them were sold a story.

You can’t price dogs like they’re coming off a conveyor belt. Here’s what really matters.

From hunting and guarding to sock stealing and barking at the postie, dog’s quirks are instincts shaped by history. Discover how dogs have learned to live in our world and why understanding their behaviour helps us live better with them.

As tough as dog groomers are, if you pick a fight with something that has a diameter of 1.4 million kilometers and a core temperature of 27 million degrees celsius, you will lose everytime.

Because grooming isn’t about the four walls around you. It’s about the dog in front of you, what’s in your hands, and how you use it.

Groomers, stop putting your education last. Your scissors aren’t the only thing that needs sharpening. Ongoing learning keeps grooming interesting, prevents burnout, and helps you grow your skills

If Searching Sally is anything like 88% of consumers, her final choice will rely on Google Reviews. This will be good or bad news for you depending on how your reviews are currently tracking, but we’re here to help!

As dog groomers, upgrading or replacing our tools is an ongoing part of the job. Sites like Facebook Marketplace, Gumtree, and local buy–swap–sell pages have become all the more popular to snag a bargain or sell your own used and unused equipment. But what isn’t ever written in the fine print of the product description is the harrowing fact that scammers are becoming much more sophisticated.

We get it. We have all had days where clients push every button you have. But here is something you might not want to hear… it might actually be your fault.

Picking the right training path comes down to what your team needs right now.

We’ve seen veteran groomers share generously, and we’ve seen them protect their knowledge like trade secrets. We’ve seen kindness. We’ve seen cruelty. We’ve seen leadership used to lift others, and to shut them out. The difference isn’t just personality. It’s the choice to lead well.

Want quick access to igroomhub, just like an app? You can save it to your home screen for one-tap access. Here’s how to do it on both Apple and Android devices.

Most grooming brands genuinely want to support groomers. That’s the circle the industry runs on - businesses back the people who use and recommend their products, and groomers support the companies that show up for the community.

But support works both ways. If you want a business to come to the party, you need to make it easy for them to say yes.

Here’s what most people don’t see. And what every good groomer knows.

Without a mandatory baseline, people find other ways to legitimise themselves. Some cling to who trained them, how long they’ve been grooming, or their standing in the community. Others tear down those who do things differently to protect their own position.