An Online Education Platform for Dog Groomers
Industry LEADING Expert Knowledge at your Fingertips
An igroomhub membership is your ticket to on-tap, up to date, quality education for the dog grooming industry
Whether you are a student learning to groom, an experienced or advanced groomer, our content covers a wide range of topics to broaden your learning, and help you master your craft. With our evergreen, ever-evolving online resources you can up-skill at your own pace – anywhere, anytime.
Video Grooming Tutorials
Are you up to date with your breed studies? Do you need an easy to follow video refresher? Australia’s leading dog groomers share their knowledge. From beginner to advanced, we never stop learning!
Industry Knowledge
Are you across industry trends? What happens when things go wrong?
Our experts keep you up to date with the inside scoop in our Groomers Operations and Resources blog.
Online Courses
Professional and Lifetime members receive free access to our suite of Professional Development courses created especially for dog groomers. Measure your growth as a groomer, and start collecting those certificates!
Our Expert Video Libraries
What’s inside?
We house all our game changing tutorials across three video libraries. Designed to refine and broaden your skills, they are organised into three main directory pages to cater to all levels. Here’s a sneak peek into some of our most popular video tutorials.
BEFORE YOU START
This tutorial library is dedicated to the foundations of dog grooming. We cover canine anatomy, coat types, bathing and drying, first aid, shampoos, skin types and so much more. It’s like a Mary Poppins bag of tips, tricks, and insights to help you get started.
Popular Tutorial
Canine First Aid - short clip. Nat and one of our first ever guests, the accomplished veterinary nurse Kim Sheridan, discuss common injuries that can occur during the grooming process, and how to best manage them.
GROOMING TUTORIALS
This tutorial library covers a huge variety of breeds. Simply select your breed and away you go. The list is constantly updating and covers both pet styling and advanced content. Oodles, Cavies, Afghans, Greyhounds, BMDs, they’re all there plus so many more!
Popular Tutorial
This little microbite is taken from Alicia Fragidakis’ 4 part Standard Schnauzer tutorial. Understanding anatomical terminology will help you interpret the Breed Standard, and in turn help you produce a better groom.
THE GROOMERVERSE
Grooming isn’t just about technical skills, it’s about being creative, using advanced techniques, managing challenging situations, and staying on top of groomer health. Ready to expand your repertoir? You’ll find all this – and more – in this tutorial library.
Popular Tutorial
Sue Wright guides you clearly and easily through Bronson’s teddy head and donut muzzle. This is part 4 of a 6 part tutorial. Subscribe today to take your styling to the next level with expert’s like Sue right by your side.
Fresh Content
New tutorials released every month. See what’s new for members this month.
Why learn with us?
Online dog grooming education – anywhere, anytime
After 20+ years running their own successful dog grooming schools in Victoria, Australia, Natalie West and Nicky Renwood decided to join forces and develop their own online education hub to elevate the dog grooming industry from great to pawtastic. A place where dog groomers of all levels could learn, improve, and upskill. Where industry experts passed on their knowledge to others in the industry. Since it started in 2017, igroomhub has quickly secured itself as Australia’s go-to dog grooming education resource.
Meet the education team
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![Natalie West]()
Natalie West
IGROOMHUB CO FOUNDER + OWNER
Owner and Founder at Dog Diversity Grooming School, VIC
My passion for the dog grooming industry seems endless. I love this industry, I feel I have grown up with it …
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![Sue Wright]()
Sue Wright
INDUSTRY EXPERT
Owner and Founder at Asian Fusion Dog Grooming Academy, QLD
Sue Wright is a Diploma certified and award winning Pet Stylist, IJA Judge and Australian Model Dog Team Leader …
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![Alicia Fragiadakis]()
Alicia Fragiadakis
INDUSTRY EXPERT
Owner at Beauty and Beast Dog Grooming NSW
With grooming her passion, Alicia is now an international master groomer and multi award winning groomer …
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![Chuckie Lund]()
Chuckie Lund
CONTRIBUTOR
Owner at Pimp My Pet WA
Chuckie first started out as a private hydrobath operator. She found the passion for grooming 18 years ago and …
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![Jessica Renwood]()
Jessica Renwood
CONTRIBUTOR
Owner at Crackin Dog Grooming VIC
Jessica Renwood has been involved in the industry since she could crawl. A third generation dog groomer, Jess …
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![Alison Alexander]()
Alison Alexander
INDUSTRY EXPERT
Owner at Leading Edge Dog Show Academy
With more than 550 All-Breed Best in Shows, Allison is proud to have been highly awarded at such prestigious shows as Crufts, …
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![Colleen Beagley]()
Colleen Beagley
CONTRIBUTOR
Student Education Supervisor at Dog Diversity Grooming School VIC
Continued education is a passion for Colleen. It is her belief that we are constantly finding new and better ways …
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![Nicky Nenwood]()
Nicky Renwood
IGROOMHUB CO FOUNDER
Owner and Founder at Australian Dog Grooming School, VIC
I am certified Master Groomer and have trained and certified dog groomers all over the world and Australia …
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![Michelle Weber]()
Michelle Weber
CONTRIBUTOR
Competition Groomer, and Trainer at Australian Dog Grooming School VIC
Michelle has over 20 years’ experience in the industry. Multi award winning, including 1st place in Gun Dog x 2, Best in Group …
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![Taylan Bradley]()
Taylan Bradley
CONTRIBUTOR
Competition Groomer, Heiniger ProGroom Ambassador
Taylan started her grooming career in about 2015. Dogs have always been a passion for Taylan, starting her working …
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![Sarah Lowe]()
Sarah Lowe
GUEST CONTRIBUTOR
Wheaten Terrier Specialist, and owner at Animal Mad Dog Grooming VIC
Sarah has owned, exhibited and bred Irish Soft Coated Wheaten Terriers for almost 15 years. As a groomer, she loves …
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![Georgina Covington]()
Georgina Covington
GUEST CONTRIBUTOR
Owner at In the Pink Dog Grooming VIC
A biologist, canine behaviourist and Internationally Certified Master Groomer, she has worked – literally – with all creatures …
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![Will Alexander]()
Will Alexander
GUEST CONTRIBUTOR
Professional Dog Handler and Educator at Leading Edge Dog Show Academy
Not only is Will’s success in the ring in Canada unprecedented, he also has a passion for passing along his knowledge …
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![Prue Hammond]()
Prue Hammond
INTERNATIONAL MASTER GROOMER
Owner and Founder at Styled with Prue Studio, NSW
I’m a second generation International Master Groomer with over 38 years experience in the Grooming Industry …
For Students
STUDENT MEMBERSHIP
$34.95 / month
LIMITED TO 6 MONTHS
Supercharge your practical grooming course with the ultimate online dog grooming text book. Watch dog grooming education experts demonstrate and explain step by step the foundation techniques you need to master to become a successful, caring dog groomer with a long career.
WHAT’S INCLUDED?
✓ Anatomy, Danger Points, First Aid, Handling, Safety Restraints + more
✓ Coat Types, Tool Selection
✓ Skin and Hair 101
✓ Brushing, Bathing and Drying by Coat Type
✓ Hygiene Areas, and ‘The Basics’
✓ Groomer Health
✓ Over 100 Popular Pet Styling Tutorials (and counting) Focusing always on Grooming with Kindness
BONUS Workplace Health and Safety Induction for Dog Groomers course
6 MONTHLY PAYMENTS OF $34.95 →
1 PAYMENT UPFRONT OF $185 (6 MONTHS ACCESS) →
For Professionals
INDUSTRY MEMBERSHIP
$39.95 / month
+ 1 x $199 SIGN UP FEE
Investing in your professional development is crucial for staying ahead in a competitive industry. With an igroomhub membership, you'll gain access to a plethora of educational resources, including grooming tutorials, courses, and insight, led by our industry experts. Enhance, expand, elevate.
WHAT’S INCLUDED?
✓ Everything in the Student Membership
✓ Advanced Show and Competition Grooming Tutorials from Leading Industry Groomers including Prue Hammond, Alicia Fragiadakis, Michelle Weber
✓ The Groomerverse, including Colouring, Asian Fusion from Sue Wright, Groomer Health, Advanced Techniques, Tips, Tricks + more
✓ Microbites - for Lunch-break Sized Learning
✓ A selection of Industry Recognized, Certificated Professional Development Courses (see below)
BONUS Welcome Pack including Client Brochures, Scent Products + more ♥
$199 SIGN UP FEE + $39.95 PER MONTH CANCEL ANYTIME →
1 PAYMENT UPFRONT OF $599 (12 MONTHS ACCESS) →
Other Membership Options
LIFETIME MEMBERSHIP
Become an igroomhub VIP and access all that igroomhub offers and will continue to offer with a lifetime membership. No expiry date. No ongoing payments. All the content.
MINI STUDENT MEMBERSHIP
Perfect for those doing a super short course in dog grooming. 8 weeks access to our student platform is included.
DAY PASS
Grab a casual day pass for a look around (but seriously, you will need way more than a day!), or check out that cool tutorial your saw a snippet of on Insta.
“You don’t understand anything until you learn it more than one way.”
— Marvin Minsky
What our members say
Why Choose igroomhub?
What sets us apart is our unwavering commitment to the well-being of both dogs and dog groomers. Each tutorial presented in our content is carefully considered, ensuring that the techniques and methods employed prioritize the safety and comfort of the animals. Our instructors deliver information in a clear and concise manner, ensuring that you receive the most accurate and beneficial guidance.
Gain confidence by upskilling yourself
Learn all the skills, tools and best practices
Easy and affordable payment plans
Less than your daily fur infested oat latte
Learn everything at your own pace
Online access allows you to learn from home, on the tram, wherever!
Quality Assured. Money-back Guarantee
We have confidence in the quality and value we offer.
For the cost of a handful of grooms per year, a Professional Membership includes access to all our Professional Development courses. Certificates provided on successful completion!
“I did then what I knew how to do. Now that I know better, I do better.”
— MAYA ANGELOU
Professional Members also receive a welcome pack filled with Scent products, client education brochures and postcards, and a few other secret goodies to say thank you for committing to your education, and helping to develop professional standards in dog grooming.
An exclusive online community
When you become a member, you receive an ACCESS ALL AREAS pass.
While free content on platforms like YouTube can be informative, it often lacks the depth, expertise, and consistency that our paid membership provides. By charging a subscription fee, we can invest in maintaining the highest standards of educational material, continuously updating and refining our content to reflect the latest advancements and industry standards. Our focus is on delivering premium value and empowering groomers with the knowledge and skills they need in order to excel in their profession.
Start exploring now.
Over 650 Video Tutorials
Foundation to advanced to help you on your journey
Downloadable Resources
Printable brochures for client education
Explore & Expand
Grooming Business Ideas, Advice and Solutions
Interviews with the Best
Find out and model what the best groomers are doing
New Content Monthly
An evolving education platform that grows as you do
Industry Related Learning
We hook you up with the latest and upcoming trends in the industry
The Groomerverse
We cover any and every topic relevant to Dog Groomers
Special Offers
Special offers from our Shop for all your grooming needs
Expert Knowledge Shared
Industry professionals give valuable insights on the industry
igroomhub Podcast
Free for everyone! Hours of content to listen to
Bathing & Drying
Explore our Bathing + Drying section sorted by coat type
Advanced Grooming
Competition and show standard clips - grow your confidence
Frequently Asked Questions
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Depending on where you are in your dog grooming career (beginner or groomer) you can sign up for a Student or Professional Membership here.
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Student memberships are $34.95 a month for 6 months or save money with a one time payment of $185. Professional memberships are $39.95 per month for 12 months with a $199 sign-up fee or save money with a one time payment of $599.
We also have lifetime memberships and day passes available.
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You can cancel, upgrade or downgrade your membership at any time by visiting the YOUR ACCOUNT button. It is located on all member pages in the top right corner (when you are logged in). On a larger screen like a laptop or desktop, it is located in the top right of your screen, and if you are on a mobile device or a smaller screen like an iPad, it is located in the hamburger menu (the three little lines at the top right!)
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Purchasing a Professional Membership using the one off payment option gives you a discount of over 15% on the monthly payment option. You also receive access to our online Professional Development courses. A Lifetime Membership contains all these benefits for a one time fee, offering incredible value. From time to time we do have sales, so it is worth signing up to our newsletter so you never miss a deal.
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Our secure payment processing gateway Stripe meets the strict standards of the Payment Card Industry (PCI), stores the cardholder data securely and is trusted by thousands of businesses of all sizes across the globe. You can also checkout easily, safely and securely with Google Pay or Apple Pay if you have them enabled on your device.
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Student Memberships grant 6 months access to the student material, and Professional Memberships grant 12 months access to the student material and all other material on the site. The subscriptions will not automatically renew after these time periods.
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You will be notified 3 days prior that your subscription is ending soon if your plan is ending. Each month when a payment is made, you will receive a confirmation of successful payment.
To ensure you receive these important emails, it is best practice to whitelist the email address info@igroomhub.com.au.
Usually, finding an email from us in your spam folder and marking it as not spam will do the trick, however, please see here for a comprehensive guide to whitelisting for your particular email provider.
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Your chosen payment method will be tried three times automatically. If, after three attempts, the payment is still not deducted then the membership is automatically cancelled.
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Membership benefits are dependent on membership type, and you can see what is included in our packages here.
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Yes you can! just hit the fullscreen icon next to the playbar.
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The reason we charge for access to our website despite the abundance of free content on platforms like YouTube is because we prioritize quality and value. Our website's content is meticulously curated by highly respected industry education leaders who have dedicated many years to educating students in the art of Dog Grooming. With an igroomhub membership, you gain exclusive access to the most up-to-date demonstrations, advice, and instruction that reflect the best industry practices.
What sets us apart is our unwavering commitment to the well-being of both the dogs and the groomers. Each situation presented in our content is carefully considered, ensuring that the techniques and methods employed prioritize the safety and comfort of the animals. Our instructors deliver information in a clear and concise manner, ensuring that you receive the most accurate and beneficial guidance.
While free content on platforms like YouTube can be informative, it often lacks the depth, expertise, and consistency that our paid membership provides. By charging for access, we can invest in maintaining the highest standards of educational material, continuously updating and refining our content to reflect the latest advancements and industry standards. Our focus is on delivering premium value and empowering groomers with the knowledge and skills needed to excel in their profession.
We understand that the decision to charge for access may seem unusual in a world where free content is abundant. However, our commitment to excellence and the extensive experience of our education leaders set us apart. We strive to provide an invaluable resource that goes beyond superficial tutorials, offering comprehensive and reliable guidance for groomers who are serious about their craft.
Want to learn more about the Founders? Click here.
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Sure! You can watch our content preview showcase here.
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Just click here
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That’s great! Send us an email and we will answer it within 24 hours.
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